The Mail on Sunday

The Mail on Sunday is a British newspaper, currently published in a tabloid format. First published in 1982, it is Britain's second biggest-selling Sunday newspaper after the News of the World. The newspaper typically discusses right wing views and appeals to an audience with strong political opinions. I would therefore assume its target audience are middle aged, middle class males and possibly female, due to the papers advanced writing and topics which are better understood by those who are more educated.

For example, a recent headline from the paper reads "Dear Gordon Brown, you killed our son': Family of soldier blown up in Afghanistan send devastating letter to PM". The article is taking a stab at the government, criticizing the death of a soldier as a fault of the Labour government. It does so due to the Mail having a Conservative party alignment which tends to be right wing, which in turn makes the paper appeal more to audiences supporting such political ideas.

There is also a possibility that the paper is aimed at middle class women as-well as an even more recent article details on the television program "strictly come dancing" which is obviously a program with a female based audience. To further back up my point that the Mail may be aimed at some women on the front page of the same issue is advertisement for a free makeup set.

In the same issue there is an advertisement which further indicates the class of the target audience. Pictured to the right, it is an BMW advertisement, and such a car displayed in the image could not possibly be afforded by anyone who is working class, therefor indicating that the papers audience come from a fairly wealthy background.